The Avenue Brand Identity Project: Elevating Luxury in Parel Vallei

Creating the brand identity for The Avenue, an upscale estate in Parel Vallei, South Africa, was an exciting journey into modern luxury. With its contemporary homes surrounded by nature, we wanted the branding to reflect sophistication and tranquility.

We carefully designed the logo to represent the blend of modern architecture and minimalistic design. The colours we chose mirrored the estate’s elegance, and the fonts captured the clean lines of its homes.