Wellness Mobile Hideaway
SERVICES
Brand identity
Tagline & Messaging
Brand guidelines
Art Direction
Interior & exterior design
Wellness Mobile Hideaway Identity, interior design
Wellness Mobile Hideaway SERVICES Brand identity Tagline & Messaging Brand guidelines Art Direction Interior & exterior...
Mobile Hideaway is a product of Wellness in The Wild, which they offer in partnership with Perfect Hideaways to bring you a mobile spa service to homes, film locations and special events. “Spa services at your doorstep” offering relaxation experiences in the Western Cape, South Africa.
The brief was to create the complete look and feel for this unique mobile spa concept. Inspired by the beauty and tranquillity of the South African landscape and nature, Marc commissioned me to design every aspect of the experience, from the visual identity and exterior graphics to the interior concepts and material direction.
A key part of the design approach was softening the appearance of the exterior of the truck to create a calming, welcoming atmosphere that reflected the feeling of wellness and relaxation. Artistic detailing, natural tones, and carefully selected materials were used throughout to bring the spa concept to life.
The interior concepts were then built and expertly installed by Luca and the team.
“Imogen has designed our mobile spa truck and as you can see it’s a real piece of art. Inside the mobile you have a real spa feeling. Imogen always delivered on time and always surprising. The attention to detail is great. Without any doubt I can recommend her. The next Spa truck or next spa we are going to build will be designed by her, for sure.”
Marc Sanders - Founder of Wellness in the Wild
