Ima Studio Design - Branding, packaging and illustration design

Crafting authentic brand identities through storytelling design

Services

Brand & Strategy Planning

We don’t just dive straight in. We take the time to listen, learn about your business, and understand the story behind it. Through close collaboration, we create work that is distinctive and carefully tailored to each client’s vision, steering well clear of generic, one-size-fits-all design. A strong understanding of your marketplace is a vital part of that process.

Brand Identity Development

How do you want your brand to look to consumers? Remember that a brand isn’t just a design, but an experience. We’ll work with you to create a consistent identity to communicate to your target audience, allowing them to perceive your brand in the best light possible.

We follow a simple yet effective process that begins with the confirmation of a company’s core values and the laying of a solid brand foundation. We then develop a versatile visual and verbal brand identity, which we can roll out across all brand communications.

Whether developing a new identity or refreshing an existing one, we have over 20 years of experience helping companies create strong brand identities that elevate their brand and strengthen their business.

Company Naming

Naming a business can be incredibly tough.

We are here to make it easy, at Ima Studio we create beautiful, catchy company names. We create names that stand out from the pack.

Packaging Design

Distinctive packaging design that captivates your audience, making your brand memorable at first glance.

Custom Illustration

Beyond pushing creative boundaries through design, we craft bespoke illustrations that bring a distinctly human touch to today’s AI-driven world, adding depth, character, and a new dimension to every project. This approach enhances authenticity and strengthens brand identity. Whether used in the logo, packaging, or infographics that clearly communicate your offering, illustration helps you stand out and leave a lasting impression on your audience.

Website Design

Website design is about more than just visuals – it’s about translating your new brand identity into a digital experience that works. I work alongside a trusted website developer to ensure every site reflects your brand and supports your business goals. Together, we focus on improving visitor experience, guiding users toward action, and helping your brand stand out from competitors.

Print Production

Our knowledge of print processes and materials enhance the layout and production of the final product.

We liaise direct with our printers to ensure you receive excellent quality of work at competitive rates.

Design Process

Discovery

Every project starts with a conversation. We get to know you, your vision, and where you want your brand to go.

Strategy

We define the foundations, your positioning, audience, and message, creating a clear direction for your brand to grow with purpose.

Creation

Your brand takes shape through refined visuals and thoughtful design directions.

Refine

We refine every element, align each detail, ensuring everything feels cohesive and considered.

Launch

We deliver everything you need to show up consistently, with clarity and impact from day one.

FAQ

Why choose Ima Studio Design for branding?

Every brand identity is one of a kind. Ima Studio Design combines big-agency thinking and experience with a one-to-one, bespoke service tailored entirely to your brand. Strategy, storytelling, and craft come together in every project, often enhanced by hand-drawn illustrations to bring a uniquely human touch. In today’s fast-moving, digital, AI-driven world, this approach adds depth, personality, and a distinctive dimension to every brand.

Can I just get a logo design?

I believe a strong brand is much more than just a logo. It’s the full picture – your strategy, your voice, and how everything works together to tell your story.

Because of that, I don’t offer standalone logo design. Instead, I focus on building complete brand identities that set you up for long-term success.

What’s included in a branding package?

A branding package provides everything needed for a cohesive, professional brand.

It includes:

● Custom logo with variations for different applications
● Colour palette and typography/font pairings
● Brand tagline development (where applicable)
● Custom brand illustrations or patterns
● Comprehensive brand guidelines
● Instagram profile setup + first 4 posts
● Choice of 3 print collateral items (business card, tissue paper, sticker, thank you card, letterhead, or email signature (Gmail only)

Additional items can be added on as needed. Every element is crafted to ensure a polished, cohesive brand ready for real-world use.

Do you offer payment plans?

Investing in branding is a big step. That’s why I offer flexible payment plans, allowing you to receive high-end, carefully crafted branding without compromise.

How long does a typical project take?

Every project is unique. Brand identity projects typically take 3–5 weeks in total. The first phase – including research, development, and presentation of initial concepts, takes around three weeks to allow for full exploration and ensure the best results. The remaining time is used to refine the brand and finalise all elements.

Timelines also depend on preparation, response time, and project size. Shorter timelines may reduce deliverables or limit iteration, but a schedule will always be created to fit the project’s specific needs.

How do we get started?

Once the 50% deposit is paid, a one hour consultation brand strategy call will be scheduled, either online or in person. For projects involving a shop or physical location, an in-person visit is recommended to experience the space and get a real feel for it. I believe this makes a huge difference to the end result and helps the brand truly reflect the essence of your business.

What happens if I need additional work outside the scope?

If additional work is needed outside the agreed scope, it can be accommodated as an add-on.

Any extra requests will be discussed and quoted separately before moving forward, ensuring full clarity on timelines and costs. This allows flexibility while keeping the original project structured and on track.

Additional support can be added at any stage, whether during the project or after completion.

How do you work with clients during the process?

Collaboration begins with truly understanding the brand story. Listening carefully to the vision, goals, and values ensures the design reflects the brand’s essence. Feedback is encouraged at every stage, and clear communication keeps the project aligned with the vision. All meetings, presentations, and approvals are structured for clarity, efficiency, and a seamless creative process.

Do you offer website design as well as branding?

Website design is delivered in close collaboration with a trusted web developer. All necessary design files and assets are created and provided to the development team to ensure a smooth build and successful launch. Website projects are quoted separately, with full oversight throughout the process to ensure every design detail is implemented correctly and the final site reflects the brand perfectly from start to finish.

What file formats will I receive?

You will receive the full set of brand assets, including all logos, illustrations, patterns, typography, and any other design elements needed to implement the brand. Each asset is provided in formats suitable for both digital and print use. Print-ready artwork is adjusted to specific printer specifications, and all files are organised in a shared drive folder for easy access.