Brand identity crafted for Viola Inflight Dining. An exceptional private aviation catering service delivering Michelin-standard meals in the air. The branding incorporates bespoke hand-drawn illustrations and a custom logotype, subtly inspired by aviation in the letterform. A key visual motif – the oval shape has been developed to reflect the window of an aircraft, symbolising the passenger’s view looking out to the world and reinforcing the feeling of dining in-flight.

In addition a new tagline was created: “Savour the Journey.” Every detail of the illustration was custom created and illustrated by hand, making it one-of-a-kind.

www.violainflight.co.uk