Highlands Investments

Brand identity / Web

Highlands Investments is proud to be a legally licensed medical cannabis seed to sale cultivator based in Southern Africa. Cannabis has been growing naturally in Southern Africa for centuries with many local traditional healers using the cannabis plant in healing ailments and treating their patients.

Highlands Investments cultivate, manufacture, supply, import and export medical cannabis products including flower, oil, distillate and isolate.

Ima Studio was entrusted with the creation of the brand identity, encompassing logo design and a suite of brand assets, strategically developed for utilisation across the company’s design collateral.

The oil capsule-inspired motif design, was created to add depth and meaning to the logo. Not only does it represent THC products, the capsule’s shape and arrangement subtly mirror the topography of Lesotho’s highlands. This intricate layer of design thoughtfully pays homage to the company’s geographical context and name, creating a harmonious visual connection between the brand and its origin. By avoiding the stereotypical cannabis leaf design, our intention was to move beyond the cliché and honour the authentic cultural roots of the plant.
This design choice reinforces the brand’s commitment to professionalism, cultural sensitivity, and innovation while ensuring its relevance and impact in an ever-evolving industry.

www.highlands-investments.com