Cape Town City Ballet
SERVICES
Brand identity
Brand logo
loading
Contact
imogen@imastudiodesign.co.uk
Ima Studio Design LTD
Cape Town City Ballet SERVICES Brand identity Brand logo Brand identity concept created for Cape Town...
SERVICES
Brand identity
Brand logo
Brand identity concept created for Cape Town City Ballet, the Southern Hemisphere’s oldest ballet company and one of the oldest in the world.
A DISTINCTLY SOUTH AFRICAN ESSENCE
CTCB is celebrated both locally and globally for its diverse repertoire and the unique energy and style of its dancers, which embody the spirit of South Africa.
Branding Inspiration: The branding features a curated colour palette and design form inspired by the indigenous Bird of Paradise flower, also known as Strelitzia. The elegant form of one of South Africa’s national flowers mirrors the graceful arabesques of ballet, embodying the essence of CTCB’s artistic identity while celebrating its distinct South African heritage.
The sweeping lines and dynamic shapes within the design convey rhythm, energy, and movement. Just as dancers express emotions and narratives through their motions, the branding encapsulates the visual language of movement. Each element in the design moves to its own rhythm, striking a balance between classical techniques and contemporary expression. This creates a visual identity that is as vibrant and transformative as the performances themselves.
“Rebrand”
CTCB