loading

Show info

Contact
imogen@imastudiodesign.co.uk
Ima Studio Design LTD

Cape Town City Ballet

Cape Town City Ballet SERVICES Brand identity Brand logo Brand identity concept created for Cape Town...

Details

Cape Town City Ballet

SERVICES

Brand identity

Brand logo

Brand identity concept created for Cape Town City Ballet, the Southern Hemisphere’s oldest ballet company and one of the oldest in the world.

A DISTINCTLY SOUTH AFRICAN ESSENCE

CTCB is celebrated both locally and globally for its diverse repertoire and the unique energy and style of its dancers, which embody the spirit of South Africa.

Branding Inspiration: The branding features a curated colour palette and design form inspired by the indigenous Bird of Paradise flower, also known as Strelitzia. The elegant form of one of South Africa’s national flowers mirrors the graceful arabesques of ballet, embodying the essence of CTCB’s artistic identity while celebrating its distinct South African heritage.

The sweeping lines and dynamic shapes within the design convey rhythm, energy, and movement. Just as dancers express emotions and narratives through their motions, the branding encapsulates the visual language of movement. Each element in the design moves to its own rhythm, striking a balance between classical techniques and contemporary expression. This creates a visual identity that is as vibrant and transformative as the performances themselves.

“Rebrand”

CTCB

Follow us on Instagram

[elfsight_instagram_feed id="2"]