Over the past months, I’ve had the pleasure of working closely with Glass & Wick on a thoughtful evolution of their much-loved brand, honouring its roots while creating space for what comes next.

The refreshed brand identity and packaging reflect where Glass & Wick began and what continues to inspire them today. Rooted in a rich heritage of floristry, fragrance and the beauty of the changing seasons, the design brings this story to life through thoughtful imagery, a muted colour palette, delicate typography and perfectly imperfect, hand-drawn details.

From the charming emblems that capture the character of each fragrance to the little details waiting to be discovered at every turn, every element has been carefully crafted to reflect the unique personality of the brand and the beauty of the scent within.

As part of the wider identity, Glass & Wick’s countryside barn in Nottinghamshire, where all the magic happens, was hand-illustrated to evoke a sense of place, heritage and the countryside farm.

The flower-shaped packaging die-cut offers a nod to the brand’s beginnings, rooted in generations of flower traders at London’s Columbia Road Flower Market. Born from a love of blooms, fragrance and the ever-changing seasons, Glass & Wick continues to bring that heritage into the home through thoughtfully crafted scents inspired by nature’s rhythms.

Designed to encourage us to slow down, breathe deeply and find joy in the everyday.

The care, craftsmanship and passion that Bianca, Joe and the team pour into their products are truly something special. It’s been a pleasure to help bring more of their story to life through this brand evolution.

Discover the refreshed collection at www.glassandwick.com