Sports Emporium

SERVICES

Company rebrand

Brand identity

Art Direction

Brand identity created for Sports Emporium.

A vibrant Sports Bar nestled in North Weymouth, Boston, Massachusetts – a city with the highest Irish population in the United States.

Objective: an Irish touch without resorting to clichés.

The logomark features a subtle yet distinct green clover emblem, elegantly intertwined with a directional arrow symbolising the venue’s North Weymouth locale.

Excited to see the dynamic owners, Mary and Emily, bring this venue back to life.