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Ima Studio Design LTD

Ghost Mountain Inn

Ghost Mountain Inn SERVICES Company rebrand Brand identity Art Direction Rebranding an award-winning Zululand Hotel &...

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Ghost Mountain Inn

SERVICES

Company rebrand

Brand identity

Art Direction

Rebranding an award-winning Zululand Hotel & Spa.

At the foot of the legendary Ghost Mountain in Mkuze, Northern KwaZulu-Natal, lies the enchanting Ghost Mountain Inn. A tale of family, history and an innate love for Africa, this intimate and award-winning hotel is the ideal location from which to explore the game and coastal reserves of Zululand, the Elephant Coast and Lake Jozini.

The old logo required an update to improve its adaptability for various uses and solve reproduction difficulties experienced with the previous version, while also giving it a modern look.

The design collateral included the logo rebrand, brand identity development, stationery creation, and pattern design.
A more contemporary and striking icon was crafted by reimagining the main element of the old logo, the Zulu shield. Symbolising strength, protection, and community unity, the Zulu shield served as a prominent inspiration for the new design.

www.ghostmountaininn.co.za

“Company rebrand”

Ghost Mountain Inn

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