Raylands House
SERVICES
Brand identity
Custom illustrations
Packaging design
Brand guidelines
Raylands House
Raylands House SERVICES Brand identity Custom illustrations Packaging design Brand guidelines Raylands House marks the evolution...
Raylands House marks the evolution of The Kitchen at Raylands House located in rural Essex countryside, an experience-led food venture founded by Steph and Lainey.
As the business has grown, it has successfully expanded into retail, gaining recognition and awards for their Gourmet Tapioca Crisps and Creamy Emulsion Dips. This evolution marks a significant shift from a service and experience-based offering to a scalable, product-led brand.
OBJECTIVE:
To align the company’s vision to evolve its identity while maintaining a connection to the heritage of the original brand. The newly selected name is “Raylands House,” with the tagline, “Discover our world of food,” reflects the brand’s current logo mark and reinforces the connection to quality and culinary exploration.
Evolving the brand identity onto packaging design, we introduced a hand-crafted illustration system that relates to the brand story and the ingredients in an artful and surprising way –embracing and celebrating natural elements and plant forms. This is complemented by a beautiful tonal colour palette that brings cohesion across the entire range.
The result is a captivating brand designed to draw in its audience and invite customers into the Raylands House world – created for the curious, the considered, and the sophisticated snackers!
“We couldn’t recommend you more highly, we’ve been so thrilled with everything you’ve done for us. The combination of your artistic flair and scrupulous attention to detail has resulted in a design more beautiful than we could have ever hoped for. We can’t wait to unveil our new branding. Thank you so much!”
Steph and Lainey, Raylands House
